How Pomelli (from Google Labs) Can Free Up Your Time AND Keep Your Brand Looking Sharp
If you’re juggling a business, life, and a to-do list that never ends, then you know the struggle of showing up consistently with your brand.
You want your visuals, your voice, your message to feel like you—but you don’t always have the hours (or the design muscle) to make that happen.
Enter Pomelli, a fresh experiment from Google Labs designed with solopreneurs in mind.
What is Pomelli?
Pomelli is an AI-powered tool built by Google Labs in partnership with Google DeepMind. It’s designed to help small to medium-sized businesses generate on-brand marketing campaigns—social posts, ads, visuals and copy—fast. Here’s the three-step process:
You give it your website URL. It analyzes your site and visuals to build what the tool calls your “Business DNA” (tone, colors, fonts, imagery style).
You pick a campaign goal or prompt it with what you need.
It generates brand-aligned assets you can tweak, download, and publish.
And it’s currently available as a free public beta in the U.S., Canada, Australia and New Zealand.
Why it matters for you (and your business)
Here’s why I believe Pomelli is a great match for the Rethinkifai audience:
Time-saving content creation. For entrepreneurs managing multiple roles and businesses, reducing friction in content is a game-changer.
Brand consistency without the design overwhelm. With the “Business DNA” approach, even if you’ve never built a formal brand kit, you get content that feels coherent.
Budget-friendly. Since you’re bootstrapping and maximising existing tools, a free (for now) solution that helps with marketing content is gold.
Accessibility. No heavy tech or design expertise required. That means less time learning and more time doing what you’re good at.
How to use Pomelli in your business (step-by-step)
Here’s a practical workflow you can start using this week:
Go to labs.google.com/pomelli/about and sign in.
Enter the URL of your business website (if you have multiple businesses, start with the one you’ll promote most).
Review the branding “scan” (check how well your website reflects your current branding—if it’s outdated, consider a quick refresh first).
Choose your campaign goal. Example prompts:
“Announce my next online course for women entrepreneurs”
“Promote new items in my Etsy shop with a limited-time offer”
“Invite leads to a free webinar on AI for productivity”
Browse the generated assets: visuals + copy. Choose what resonates, make edits if needed (tweak colors, change wording).
Download and schedule. Upload to your social media scheduler or manually post.
Track what performs. Keep the versions that work, tweak the rest.
Tip: The better your website content and visuals reflect your current brand, the better Pomelli’s “DNA scan” works.
If your site hasn’t kept up with you, this is a chance to update your About page, main hero image, or typography before you dive in.
Real-life use-cases for the Rethinkifai crowd
E-commerce sellers / inventory: Use Pomelli to quickly generate posts when you list a new batch of items or run a seasonal sale.
Course creators / coaches: Create a batch of assets (Instagram, Facebook, LinkedIn) for your next launch or lead-magnet promotion — match tone across platforms with ease.
Service providers / freelancers: Even if you’re selling knowledge or time, you can use Pomelli to design a polished “ebook download” campaign, social proof visuals or webinar invite.
Multiple-business owners: Since you already run more than one business, you can spin up one campaign per brand and maintain each one’s unique style—without hiring separate designers.
Strengths & limitations (so you know exactly when to use it)
Strengths:
Fast brand-aligned content generation
Minimal setup required
Excellent for entrepreneurs with limited time, budget, or design support
Limitations:
Currently only static visuals + copy (no video editing or animations built in)
Still a beta experiment – Google says “give us feedback” which means features may change.
Doesn’t replace strategy: You still need to know which campaign you’re running and why
If your website is weak (outdated, inconsistent branding), the “scan” may produce weaker results
Final thoughts
While Pomelli isn’t a magic wand, it is a very smart lever for entrepreneurs who want to show up, stay consistent, and look polished—without spending hours designing or writing.
If you’ve been putting off content because you feel “design-blocked” or you’re strapped for time (hello, busy creative entrepreneur life!), this tool could be your shortcut.
Next step: Head over to Pomelli, try it with your brand, generate at least one campaign this week, and publish it.
Then come back and reflect: What felt easy? What needed editing? What will you improve next time?
Let’s keep embracing smart tools that move the needle—so you spend more time doing what matters and less time stuck in “content creation limbo.”
In community and creativity,
Debbi
Founder, Rethinkifai
